Kim Kardashian's SKIMS is giving unhappy customers a way to get their money back after its $148 advent calendar turned into an unexpected holiday headache. The brand has acknowledged the backlash surrounding its limited-edition accessories calendar and confirmed it is offering refunds or store credit to customers who felt let down by the purchase.
"We have personally contacted every customer who purchased the calendar and offered them a choice of a full refund or a SKIMS credit to put towards other products," the company told TODAY in a statement. "Their feedback matters to us and will directly shape how we approach future releases."
The calendar promised 12 days of surprises, including everyday accessories such as hair clips, keychains, and other small items. But once buyers started opening the boxes, the excitement quickly turned into complaints.
One TikTok creator's unboxing video, which has attracted nearly 65 million views, showed the contents and left her unimpressed. "Kimberly, you're genuinely about to piss me off," she said.
"This is way too expensive." Other users joined in, describing the collection as a "box full of pranks" and joking that it looked like someone had been "cleaning out Kim's nightstand." SKIMS said it is "aware of the feedback" and acknowledged that "for some, the calendar didn't meet expectations." The brand has faced viral reactions before, including last year's faux pubic hair thong, which Kardashian previously called "a fun, silly idea" inspired by a photoshoot.
The company maintains that it values customer loyalty and is taking steps to ensure that future product launches align better with the high standards expected by its global consumer base. Industry analysts suggest that while the brand remains highly popular, such incidents highlight the risks of high-priced mystery products in the age of social media transparency.
The brand is now focusing on damage control to maintain its reputation as a premium lifestyle label. Moving forward, SKIMS has promised more transparency regarding the contents of its limited-edition holiday offerings to avoid similar controversies.