Meghan Markle, determined to make her mark in her new chapter, seemed to have bitten off more than she could chew with her latest move. The As Ever founder had been relatively quiet as she was settling down in her new life, adjusting the schedule of her two children. Simultaneously, she had been working on the new launches set for her brand. Although, there are whispers that Meghan may have made a mistake making a direct challenge to Buckingham Palace.
She recently launched a luxurious advent calendar featuring 24 chocolates which bears a notably bigger price tag ($148 approximately £112), than the one the Palace ($15.85 approximately £12) has released. 'From the King's jam to the Princess of Wales Christmas special - even ousting William and Kate from the 2026 Aussie tour list, this is just the latest in what seems like a long line of 'steal their thunder' projects.'
The As Ever calendar is a nod to Harry and Meghan's Montecito home and garden, while the royal one is a nod to all the palaces and residences. It has raised a few eyebrows over the similarity in themes, noting that commercially this wasn't the best idea. 'The Royals don't understand why she doesn't have ideas of her own - and why she would line herself up so obviously against their already established centuries-old brand,' they added.
'There's no way Meghan's calendar is worth three times the amount - she's only going to humiliate herself, not only with sales, but by taking on the Royals on their own turf,' the source explained, highlighting the growing friction between the Sussexes and the British monarchy.