Binance has launched Qafila 2026, a regional campaign offering $1 million in USDC rewards to eligible users across the Middle East, North Africa and Pakistan, as the cryptocurrency exchange reports that 54 per cent of its Pakistani users are aged 18 to 29, a statement said on Tuesday.
The company said it launches against a backdrop of growing digital financial participation in the region, as new Binance user data highlights the rising influence of Gen Z and broader adoption of digital financial services across MENA and Pakistan. Young users aged 18-29 account for 50 per cent of Binance's user base across MENA and Pakistan, rising to 54 per cent in Pakistan, underscoring the important role of younger generations in shaping the region's evolving digital financial landscape.
The campaign allows eligible participants to earn rewards through activities on Binance, including trading, Simple Earn and referrals. Tasks, eligibility criteria and rewards vary by market and user, subject to local rules.
Tarik Erk, Binance's head of MENAT and senior executive officer, said the region is a priority market for the company as digital adoption changes user expectations of financial services. Binance said the campaign takes its name from the concept of a caravan, reflecting the idea of people pursuing individual ambitions while moving forward together.
The company described Qafila as part of its broader effort to bring digital assets, traditional financial markets and everyday financial tools into a single ecosystem. Financial analysts note that such regional campaigns are instrumental in driving financial literacy and expanding the user base of decentralized finance applications in emerging economies like Pakistan.
Furthermore, the high concentration of youth participation indicates a strong appetite for alternative investment vehicles and technological integration within traditional financial sectors. Binance continues to engage with local regulatory frameworks to ensure compliance while expanding its footprint across the strategic corridor connecting South Asia with the Middle East.